PGasia | Zitro Showcases Ambitious Plans for Asian Expansion at G2E Asia
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Zitro’s Commitment to Asian Gaming Markets Demonstrated at G2E Asia in Macau
At the Global Gaming Expo (G2E) Asia trade show held in Macau this past June, Zitro, a rising star in the gaming industry, underscored its unwavering commitment to the rapidly growing Asian gaming markets. These markets, especially in regions like the Philippines, play a crucial role in Zitro’s strategic expansion plans.
Sebastian Salat’s Insights on Zitro’s Expansion Strategy
Sebastian Salat, a leading figure at Zitro, shared insights into the company’s growth trajectory. Although Zitro is a relatively new entrant in the gaming industry, it has made significant strides in Europe and Latin America. The company is now turning its attention to other key markets, including the United States and Asia. Salat highlighted Asia, particularly the Philippines, as the fastest-growing gaming market, making it a top priority for Zitro’s expansion efforts. With a dedicated team and games that resonate with local themes, Zitro is positioning itself to become a dominant force in the Asian gaming landscape.
Expanding Presence in the Philippines: Zitro’s Recent Installations
Zitro’s recent activities in the Philippines are a testament to its expansion goals. The company has successfully deployed its products in some of Manila’s most prestigious integrated resorts (IRs), including Okada Manila and Newport World Resorts, as well as in smaller venues like Calamba Casino. These locations now feature Zitro’s popular games such as “88 Link Lucky Charms,” “88 Link Wild Duels,” “Fu Frog,” “Fu Pots,” and “Mighty Hammer.” The positive reception from players at these venues reinforces Zitro’s potential for a strong foothold in the Philippines. Salat confirmed that additional installations are on the horizon, with more exciting announcements to be made in the near future.
Zitro Eyes Further Expansion Across Asia
While the Philippines marks the beginning of Zitro’s ambitious plans for Asia, the company is not stopping there. Zitro has already introduced its gaming machines in Laos, with the first installations taking place at ST Vegas Casino. Looking ahead, Cambodia is next in line, with plans for deployments set to commence soon. This strategic expansion into multiple Asian markets highlights Zitro’s long-term vision for becoming a key player across the continent.
Tailoring Content to Meet Asian Market Preferences
Understanding the importance of localised content in Asia, Zitro has been meticulously preparing its entry into the region. The company has developed a range of games that cater to the diverse tastes of Asian players, incorporating elements from various Asian cultures. Titles like the Japanese-inspired “Koinobori Party” and Chinese-themed games such as “88 Link Wild Duels,” “Bashiba Link,” “Drum Dynasty,” and “Fu Pots” reflect this cultural sensitivity. Additionally, “Fu Frog” brings a playful, cartoonish approach with an Oriental flair. Zitro also offers these games in different cabinet styles, with “Allure Glare” and “Illusion Glare” emerging as favorites among Asian players, further demonstrating the company’s commitment to meeting local preferences.
Looking Ahead: Zitro’s Global Expansion and G2E Asia Feedback
As the year progresses, Zitro’s primary focus will be on strengthening its presence in the Philippines and Laos, while also entering new markets like Cambodia and Vietnam. Furthermore, Zitro has plans to expand its digital footprint by partnering with Asian online operators to distribute its digital games, a move that will be formally announced soon. Feedback from G2E Asia was overwhelmingly positive, with industry stakeholders expressing strong interest in Zitro’s innovative products and the potential for product customisation. These insights have solidified Zitro’s ambition to establish itself as a leading gaming supplier in Asia, earning the trust and recognition of local operators.
This comprehensive approach to expansion underscores Zitro’s determination to become a prominent name in the global gaming industry, with Asia playing a pivotal role in its future success.
